Copywriting jobs are up 17%

Those LLMs wrote worse copy than professionals, after all... The folks in the thread confirmed this. ("The year started slow but is now picking up") However, a similar job that will go in the opposite direction is journalism. Not investigative journalism, which, like copywriting, requires getting close to

Meet the market; don't force it.

“You have to meet the market where you find it — not where you’d like it to be” - founder of Whole Foods, John Mackey, when asked why he, as a vegan, sold meat, even when facing criticism from other vegans. I think it’s an important lesson to keep

Two interesting insights from analyzing Fox News and CNN headlines

I did a semantic analysis of CNN and Fox News headlines.  Almost all the scores were exactly what you'd assume.  Sentiment, clickbaityness, word usage.  But one thing surprised me.  Their grade level.  Fox News writes on an 8th-grade level. CNN on a 6th-grade level. (Median in both instances)

Marketing

If you're producing mediocrity, you have no right to complain.

Didn’t know webinars like this existed anymore.  I wanted to learn more about a topic. So, I joined a couple of communities. And one shared some online events happening for this tribe.  I signed up for one. It was organized by a brand every B2B SaaS marketer knows and

Let's not Team up, Microsoft

Just like there comes a time in a person’s life when they get a pair of Birkenstocks. Or a minivan. There also comes a time when they need to use Microsoft Teams.  And let me tell you. It’s worse than all of the aforementioned.  It’s just infuriating.

Business

AI will drive the cost of making software up, not down.

With the rise of AI, the cost of making software will go up, not down. That is what Marc Andreessen believes, and he makes a great point. How come? Yes, the act of making a piece of software will become significantly cheaper. And it will become way better. But, as

Marketing

Why I believe a SaaS brand should sponsor a sports team

I had always puzzled why small local companies support small local sports teams. Like the 2-3-4-5th divisions and lower-level teams. (Or, in the case of Estonia, any team) Of course, big companies can do that. They have endless marketing budgets, and supporting the “little ones” is a great angle. But

Marketing

Mild panic.

Just Monday morning vibes.

Marketing

Why you shouldn't use literal brand names in the example of copy.ai

Notice anything funky about this image? copy.ai is an excellent example of why a literal name isn’t that good of a brand name. It’s a loaded name. It comes with a pre-existing meaning and positions them into a box. A single use-case box. But what if you

Business

How a revenue sprint helped me learn it's all about the offer

At the end of last year, we did a revenue sprint to hit our yearly goals. We decided to test new products and offers in a no-code way. What’s the biggest lesson I learned? Your offer is everything. Not even the way you position it, package it, or pitch

The CRM market is wild

The CRM market is wild. Salesforce, the behemoth, has only 23.8% market share. Hubspot is at 5.1%. A CRM called Follow Up Boss, CRM for real estate investors sold for $500M. Around 80% of CRM users are unhappy with their current CRM. And average CRM usage time is

Marketing

Sorry Steve, but Bill beat you to it.

Sorry Steve, but Bill beat you to it. Before "1000 songs in your pocket," there was "33 meters of paper in your hand." (Or "108.3 ft of paper in your hand" if you speak imperialism) The message back in 1994 was: “This CD-ROM

Business

Should you focus on your competitors?

Every day, hundres of people share Jeff Bezos's quote on not focusing on your competitors. They are wrong. You must focus on your competitors. Here’s why. A month or so ago, Patrick Campbell (sold Profitwell to Paddle for $200m. Built a competitive intelligence program in Profitwell) launched

Interviews

3 mistakes founders make over and over again

I asked Anthony Pierri (Co-Founder of Fletch PMM): In your consulting business, what are the 3 mistakes you see founders making over and over again? Here’s what he said. 1) They refuse to shrink their long term vision into something small enough for customers to actually purchase. Usually because

Marketing

Focus on method goal, not on end goal

A while ago, I saw Anthony Pierri's post, which said “I've taken 100s of sales calls since starting Fletch. I ask every person, "why did you book this call?" No one has ever said "I'm trying to increase revenue"” Yes,

Marketing

This old beetle ad is a masterclass in advertising

Just look at this beauty… The creative: They used a unique prop to arouse curiosity. Car and winding key. That isn’t normal. Why is it there? This isn’t a toy car. Or is it? It grabs your attention. Think about Ogilvy Schweppes guy X eyepatch. Same trick. (The

Miscellaneous

How you do one thing is how you do everything.

There’s this legend going around in the rockosphere, how the famous 80s band Van Halen used to request a brandy glass full of M&Ms with all the brown ones picked out in their dressing room. This story has become an example of turning things up to 11,

Marketing

How much should you talk about your competitors in your website messaging?

We all have competitors. Should you address them in your website messaging? Or not? I asked this from competitive intelligence expert Andy McCotter-Bicknell Here’s what he had to say. If you are the undisputed category leader You should not talk about competitors in your website messaging. Instead, you should

Interviews

3 reasons why companies are losing deals right now.

I reached out to Eric White from ponder* and asked what patterns he sees emerging from the lost win/loss interviews he’s conducting for his clients. He shared 3 patterns on why companies are losing deals right now. 1. JTBDs have changed. They lied to you about customer jobs

Marketing

How to use buying triggers to build a better aquisition machine

What made your customers start shopping for a product like yours? In your GTM, you must know that. You must find out the triggers for your target customers. This way, you can build an effective & relevant acquisition machine. What’s happening in their company? Is it a website redesign?

Marketing

How to ensure that your “out-of-market” buyers come to you once they become “in-market” buyers?

I asked Ognjen Boskovic: What do you think are the key actions a B2B brand must take to do that brain engine optimization and establish themselves in their ICPs heads so that when they do come to market, they think of the given B2B brand? Here's what he

Marketing

The retention rates of companies we all know

A week ago, I saw Daniel Layfield’s post about how all subscription companies eventually figure out the Monthly to Annual Plan pricing trick. The trick is to price your 12-month plan slightly more than your average LTV for monthly users. So, if your average user stays around for 4

Marketing

Nothing is dead. You just need to get better.

Whenever you open LinkedIn, there’s someone in a corner yelling something is dead. Outbound is dead, email marketing is dead, lead gen is dead, X is dead, and soon, demand gen will be dead as well. (Mainly of course, because it's good ol' brand & awareness

Marketing

The world’s most effective ads

Every marketer knows that a good ad creative can make or break a campaign. But what they don’t know is that the majority of the world’s most successful ads are based on 6 templates. These templates have proven to work for decades. And now they are here for

Marketing

The art of reframing

I’m a sucker for languaging. Or euphemisms. Or whatever this field of work is called. Essentially, for strategic use of words to influence the way people think and feel about certain things. More examples: “dark social” instead of “word of mouth” “experiencing homelessness” instead of “homeless people” “enhanced interrogation