3 mistakes founders make over and over again

I asked Anthony Pierri (Co-Founder of Fletch PMM): In your consulting business, what are the 3 mistakes you see founders making over and over again?

Here’s what he said.

1) They refuse to shrink their long term vision into something small enough for customers to actually purchase.

Usually because of the perceived hit to their ego that comes from a place of deep insecurity.

“They NEED to know everything I have built and WILL build up front!
I am a visionary!!”

2) They confuse lack of product-market-fit for a market being too small.

They won’t be getting the rocket ship traction they want, and then blame the market rather than their lack of a compelling solution.

As a result, they build more for more segments to create a “platform” and end up with a Frankenstein product that is impossible to explain,
market, or buy.

3) They think they are selling high-level business outcomes to the C-suite

When their product is almost always an efficiency booster for individual teams.

So they stuff their messaging with how they’ll boost revenue to impress the executives (even though no executives visit their page) and then bury their actual sources of differentiation (alienating the people who would actually have a chance of starting the sales cycle).