If you're producing mediocrity, you have no right to complain.

Didn’t know webinars like this existed anymore. 

I wanted to learn more about a topic. So, I joined a couple of communities. And one shared some online events happening for this tribe. 

I signed up for one.

It was organized by a brand every B2B SaaS marketer knows and what’s considered a cool kid on the block. 

Absolute horse radish. Just 3 speakers pitching the host brand’s product for over 5 minutes. 

I’ve organized my fair share of webinars. 

And every time, I was sweatpouringly nervous about whether the webinar was actually valuable for the listeners. And did everything I could on my end to increase the odds of that. 

There were better ones. There were worse ones. But whenever there were multiple speakers, they were mostly solid. 

But if I had been involved in organizing such a webinar, I would have thrown myself at P Diddy's feet to take the punishment. Not acceptable.

And then marketers wonder why their webinars aren’t attracting a crowd or are getting a bad rep. 

Please, have higher standards. If you do content, your job is to create valuable information products. Which then lead to those metric increases you need (hopefully).

But if you make lousy products, you really can’t complain about missing your metrics either.