How to make your ideas stickier by making them tangible

According to the legendary book “Made to Stick”, if you want to communicate something new or abstract, putting things into graspable context is a must.

However, there’s a difference between framing and framing.

You have to say it in a way, everyone can draw parallels from their life.

Not that they just vaguely get it.

You have to simplify it so much, it's like a catchy pop song that’s made for the masses.

Otherwise, it still remains abstract.