Obsess over your offer. It’s the only thing that matters.

When MrBeast went on Joe Rogan’s Podcast, he explained what’s the difference between a video that gets a million views vs 30 million views.

It isn’t 30x the effort. It isn't the production quality.

It’s the core idea of it. It’s the offer.

It’s what he is promising for viewers in exchange for their time.

The offer gets the people to click it, watch it, share it.

He said that as soon as he cracked that, he started obsessing over the ideas.

Spending at least 1h each day just jotting down ideas.

The same goes for marketing.

Home page. Webinar. Sales call. Social media post.

The success of it is dependent on the core offer. The value you’re promising.

The old school (a tad snake-oil-salesman) copywriter, Gary Halbert, who sold hundreds of millions worth of stuff, said: “Strong copy will not overcome a weak offer, but in many cases, a strong offer will succeed in spite of weak copy written by marketing morons!”

When the offer is amazing, and this is something people want, they have high motivation to carry on with it.

They have a high willingness to pay.

And they are willing to put up with a lot of friction to get it.

Get a new G-wagon for $20k if you fill out this 100-field form. – we'd get 99% completion rate.

Drive 100k more revenue in 30 days by investing 10k and 3 days of work.

Or get your money back – we’d sell out whatever miracle schmoozery we’re selling.

Your offer is the foundation of your business.

Obsess over it.