Marketing

Obsess over your offer. It’s the only thing that matters.

When MrBeast went on Joe Rogan’s Podcast, he explained what’s the difference between a video that gets a million views vs 30 million views. It isn’t 30x the effort. It isn't the production quality. It’s the core idea of it. It’s the offer.

Marketing

They did the before/after memes already back in the 1800s.

They did the before/after memes already back in the 1800s. This is one of the best creative templates to use to this day. And will continue to be for at least the next 200 years. Contrast just gets the message across.

Marketing

How to nail LinkedIn ad frequency and not waste thousands of dollars.

One day, I saw Justin Rowe say this in a LinkedIn post: So, I followed up with him regarding it. And asked him, what’s the right frequency? How do you think about it? The academic research on advertising is quite clear on this: reach as many money category buyers

Marketing

80% of B2B marketers do discounts the wrong way.

Discounting is the most common marketing tactic in the world. Yet, 80% of marketers do it the wrong way. A couple of years ago, Profitwell researched what B2B SaaS companies and marketers get wrong about discounts. Here are the 3 key lessons to remember. 👉In B2B SaaS, treat discounts as

Miscellaneous

Am I doing the right thing the wrong way?

Am I doing the right thing the wrong way? That idea came to me from three different stories within 24h. 1) Whilst going over last year's Spryng clips, I heard Fran Langham from Cognism talk about how this was one thing she took away from the conference. Here’

Marketing

I stumbled upon old Apple websites and noticed...

...that back in the day, when smartphones were an emerging category, Apple focused on showing what you can do with an iPhone through screenshots. Not just talking about specs, or lord behold, just how amazing the product is. (like they do now) This makes sense. In any emerging category or

Business

How Ford created the most iconic sports car

How Ford created the most iconic sports car by focusing on what the market wanted – not what they could offer. By the 1960s, the sports car market in the US was booming. At least for enthusiasts, the rich, and the enthusiastic rich. There wasn’t anything that the growing middle

Marketing

How to make your ideas stickier by making them tangible

According to the legendary book “Made to Stick”, if you want to communicate something new or abstract, putting things into graspable context is a must. However, there’s a difference between framing and framing. You have to say it in a way, everyone can draw parallels from their life. Not

Marketing

B2B marketers are overlooking the greatest distribution engine out there.

Distribution is everything – yet B2B marketers are overlooking the greatest distribution engine out there. I’ve never watched or listened to a full Lex Fridman podcast episode. (I guess I’m not that much of a tech bro. I do like IPAs tho.) But I constantly watch clips from his

Marketing

Two B2B marketing categories

I love the insight Fran Langham discovered from a Wynter survey and recently shared. There are two categories of B2B marketing. True B2B (enterprise) and B2B2C (SMB), depending on which you serve, you should market accordingly. This is something I’ve been pondering about lately as well. B2B can mean

Miscellaneous

How to improve the rhythm of your text – make it parallel.

How to improve the rhythm of your text – make it parallel. This is a tip I picked up from Ryan Law’s editing course. What is parallelism? It’s the practice of using similar grammatical structures, patterns, or forms in sentences or phrases to create a balanced and rhythmic effect.

Business

How to make better decisions

Every decision you make is either a one-way door or a two-way door – here's how to approach them properly. ‍ Amazon is obsessed with experimentation and moving fast. They know that discussing and researching can only do so much. You have to go out and put your creation in

Marketing

Herman Miller Aeron failed market research tests

This is the most famous chair in the world: Herman Miller Aeron. But, when they tested it with the focus group, people hated it. People thought it looked as funky as a shaved grizzly bear and asked for the finished version. It didn’t look like any chair in the

Marketing

How do you really become a category king

Who wouldn’t want to be a category king controlling 76% of their market? Exactly. That’s why everyone is winging out new categories faster than Nicolas Cage whips out new movies. But few of them stick. Most of them are just Silicon Valley’s cheap, unsticky pink bubble gum.

Miscellaneous

The 5-step process for coming up with fresh creative ideas

The 5-step process for coming up with fresh creative ideasthat can be used for everything from art to business. Based on the works of John Cleese. How to come up with fresh creative ideas – a 5-step guide from legendary comedian and in-secret creativity researcher John Cleese John Cleese rose to

Marketing

Your value proposition will define your success

A great value proposition can be the difference between you barely getting by or making a bank. A couple of years ago, Profitwell did a study on how value propositions affect the willingness to pay. Aka, whether people are willing to pay just $10 for your product. Or $100. They

Business

Apple's VR set is actually cheap. That's why mainstream media is wrong.

Apple announced that its VR, sorry, I meant spatial computing headset (category creation. nice.) is set to cost $3,499. (Or “thirty-four, ninety-nine,” as Tim likes to frame it). And immediately, there was a lot of backlash for such a price. In comparison, Meta’s Quest 3 costs $499 But

Marketing

The guerilla marketing playbook that helped 50 Cent land a record deal & escape adversity.

Here’s the guerilla marketing playbook that helped 50 Cent land a record deal & escape adversity. Today 50 Cent is a successful businessman. His ventures range from mining to TV production to Vitaminwater. But it all got started thanks to his rapping career. And that got started thanks to

Miscellaneous

The things Mr Beast does oppositely than the rest.

The king of Youtube, MrBeast, is the modern-day Walt Disney. But like every genius, there are things he does in the opposite way as the rest of the world. Shaan Puri and Sam Parr recently interviewed him. Here are 4 contrarian things that stood out for me: 👉1. “Obsess → burnout&

Marketing

The South Park's notorious record.

Back in 1997, when the Comedy Central focus group tested South Park, it set a notorious record. Scoring just 1.5 out of 10 points with women. Three of the women in the group cried. They hated it so much. 👉But the group that mattered - adolescent boys and those

Marketing

The thing that Jeff Bezos got wrong about advertising

The thing that Jeff Bezos got wrong... If you have a great product, you don’t need advertising, right? That’s what Jeff Bezos believed for years. But then he made a 180-degree turn. “Yes, I changed my mind,” said Bezos. (- cue the Jeffrey Bezos song from TikTok -)

Marketing

How contextualizing saved James Watt's business.

Back in the 18th century, when James Watt tried to sell steam engines to mining companies, they told him to sod off. They didn’t see the value in the technology. They didn’t know what the cc-s or watts mean. Or how it can be useful to them. They

Marketing

Now 99% of your target market is not actively looking for a product.

The hard-to-swallow pill for so many b2b marketers- 95% of your target market is not actively shopping- has become even bigger, nastier, and bitter to swallow. Now 99% of your target market is not actively looking for a product. What to do? Here’s some advice I picked up from

Marketing

How this TV show used the live studio audience as a focus group to make the most watched tv program in the world.

At the height of its fame, Top Gear was the most-watched tv show in the world. It even broke the Guinness record for the most-watched factual program – 350 million viewers for a weekly episode. There were many things that made the show what it is. But one thing that definitely

Business

The dogs not barking framework Amazon uses to make bets

In its yearly planning, Amazon uses the dogs not barking framework to make bets for the future. What is it? It’s from the legendary Sherlock Holmes mystery, where Sherlock finds out that the dog wasn’t barking on the night of the murder. Which meant that the murderer was